Brian
On building a stronger commercial operation with ERC.
Executive Roof Coach
Build a stronger commercial roofing business.
Hands-on coaching to implement AI and operating systems inside your roofing company.
Start with a conversation about your business and where you want to take it.
COMMERCIAL SYSTEMSOWNER DEVELOPMENTAI IMPLEMENTATIONHANDS-ON COACHING
In their own words
Hear from the owners
doing the work.
Client stories Connor
On growing commercial revenue and improving estimating and sales performance.
The ERC approach
Bigger opportunities demand
a better operating system.
Commercial growth touches every part of your company. Build the systems that let those parts work together.
Win the right work
Build a repeatable commercial pipeline, strengthen your inspections and proposals, and approach each opportunity with a plan.
Deliver with control
Connect estimating, project handoffs, production, documentation, and the numbers behind each job.
Lead a stronger business
Give your team clear processes, build leadership capacity, and use technology with purpose.
A more capable operation
AI and systems.
Implemented in your business.
ERC helps you implement AI and operating systems inside your roofing company, connecting the tools, the processes, and the people responsible for the work.
From customer follow-up to project handoffs and documented procedures, the focus is practical implementation your team can use every day.
Explore AI for your roofing business- 01
Map the work
Start with how your company operates. Identify repeated tasks, missed handoffs, and the processes your team needs to improve.
- 02
Implement the workflow
Put AI into a defined process, with the right information, clear responsibilities, and human review. Test it against the way the work gets done today.
- 03
Equip the team
Build your team’s AI knowledge, document the process, and help people use it consistently. Review the results and refine what needs to change.
Meet Sean Moriarty
Experience that starts
on the jobsite.
ERC connects the realities of commercial roofing with the decisions owners make every day: how to price the work, lead the team, protect the operation, and build what comes next.
Get to know the operator behind the systems—and why he built Executive Roof Coach.
Meet SeanThe ERC Yacht Workshop · Coming soon
Step away.
Think bigger.
A focused owner experience built around commercial growth, leadership, and practical AI implementation.
A different setting for the decisions that shape your business. Discover what we’re planning and register your interest. Dates and travel details will be announced.
Explore the upcoming workshopBefore we talk
A few good
questions.
A clearer picture of ERC and where to start.
Who is ERC for?
ERC is for roofing owners and operators who want to build or strengthen a commercial roofing operation. The starting point is your business, your team, and the systems you need next.
What does ERC help us implement?
ERC helps roofing companies implement AI and operating systems across commercial opportunity development, inspections, estimating, sales, project workflows, and leadership. A discovery call helps identify the processes and implementation priorities relevant to your business.
How does AI fit into the program?
AI implementation is a core part of ERC. We help you identify useful workflows, connect AI to a clear operating process, and equip your team to use it with human review. Building AI knowledge supports that implementation.
Can I explore the Yacht Workshop?
Yes. The Yacht Workshop has its own page outlining the experience in development. You can discuss your interest on a discovery call. Event reservations are not yet open.
What happens after I book a discovery call?
We discuss where your business is today, what you want to improve, and whether ERC is a fit. That conversation determines the appropriate next step.
Your next chapter
Let’s build what’s next
for your business.
Start with a conversation about where you are, what needs to change, and whether ERC is the right fit.
Book a discovery call