Built for Contractors Who Want Predictable Commercial Outcomes

Commercial roofing is not residential work at scale. Outcomes are decided by inspection accuracy, documentation structure, and how claims are handled - not effort, experience, or persuasion.

Executive Roof Coach installs the exact process used to control inspections, align documentation, and move claims without debate - so revenue becomes predictable instead of reactive.

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Sean Moriarty
By Sean Moriarty
Founder of The Executive Roof Coach
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Built for Commercial Roofing Professionals

ERC is designed for operators responsible for commercial outcomes.

It installs a repeatable process for inspections, documentation. claims, and scope control - so decisions hold up, approvals move faster, and revenue becomes predictable.

Commercial Roofing Contractors

Commercial Roofing Contractors

Install a repeatable process for inspections, documentation, and claims - so commercial projects run predictably instead of reactively.

Residential Contractors Moving Into Commercial

Residential Contractors Moving Into Commercial

Avoid costly mistakes by installing the correct commercial inspection, documentation, and scope order from day one.

Project Managers, Estimators, and COOs

Project Managers, Estimators, and COOs

Standardize inspections, documentation, and claim workflows- so decisions hold up and scopes stop getting challenged.

Insurance Adjusters

Insurance Adjusters

Use inspection and documentation frameworks that hold up under scrutiny and reduce scope disputes instead of creating them.

Public Adjusters

Public Adjusters

Apply inspection and documentation order that strengthens claim positions and shortens resolution timelines.

Architects and Specifiers

Architects and Specifiers

See how commercial roof systems fail in the field - and why documentation and inspection order determines long-term performance.s

Engineers and Building Consultants

Engineers and Building Consultants

Spot failure points, improve engineering specs, and validate build accuracy with hard commercial field data.

Facility Managers and Property Owners

Facility Managers and Property Owners

Build defensible roof assets strategy for claims and caps with exact, time-stamped documentation.

Built From Real Commercial Roofing Operations

ERC is built from systems proven inside active commercial roofing operations. Every component reflects real inspections, documentation challenges, claim disputes, assemblies, and decision-making tested under live project conditions.

The ERC process expands what worked in the field into a complete operating system - designed to be installed, not studied.

Field-Proven Results

  • Check iconApplied on active commercial roofing projects with live insurance claims
  • Check iconUsed during real inspections, core cuts, and forensic documentation
  • Check iconTested in scope disputes, supplements, and pricing negotiations
  • Check iconAdopted by contractors, adjusters, architects, engineers, and consultants
  • Check iconRefined through repitition - not theory or simulation

Industries Where the ERC Process Is Applied

Applied where inspections, documentation, and claims must hold up.

Check iconCommerical Roofing Contractors
Check iconGeneral Contractors
Check iconInsurance & Public Adjusters
Check iconArchitects & Building Consultants
Check iconEngineers
Check iconFacility Managers & Property Owners
Commercial Roofing Workers

What Gets Installed

ERC installs a proven operating system for commercial roofing. Instead of theory or standalone lessons, each component is designed to lock inspections, documentation, claims and assemblies into the correct order - so decisions hold up and outcomes become predictable.

APPLY THE ERC PROCESS
1
MODULE
Commercial Roofing Foundations

Commercial Roofing Foundations

Establish the baseline system logic for assemblies, materials, and field behavior - so downstream inspections and documentation don't break

2
MODULE
Inspections and Field Techniques

Inspections and Field Techniques

Install the inspection methods that create leverage - including damage identification, measurements, core cuts, and field capture that documentation depends on.

3
MODULE
Documentation and Reporting

Documentation and Reporting

Install standardized documentation and reporting systems that align teams, eliminate interpretation, and prevent scope disputes before they start.

4
MODULE
Claims, Scope Writing, and Pricing

Claims, Scope Writing, and Pricing

Apply the claim, scope and pricing frameworks that convert inspection and documentation leverage into approved scopes and predictable cash flow.

5
MODULE
Roofing Assemblies Deep Dive

Roofing Assemblies Deep Dive

Install a working understanding of commercial roof assemblies and failure mechanics - so inspections, scopes, and claims align with how systems <b>actually</b> perform in the field.

6
MODULE
Industry Communication

Industry Communication

Apply communication frameworks that keep inspections, documentation, and scopes aligned cross contractors, adjusters, engineers, and owners - so decisions don't stall.

7
MODULE
Leadership and Operations

Leadership and Operations

Learn systems, workflows, leadership, and decision-making through roofing operations training.

Where the ERC Process Comes From

Built and refined inside real commercial roofing operations.

Key Highlights

  • Built and scaled commercial roofing operations using repeatable systems
  • Field-tested inspection and documentation frameworks under real claim pressure
  • Developed scope and pricing processes that hold up under scrutiny
  • Documented the system after it worked - not before

The ERC process was not created in a classroom or consulting room.

It was built inside active commercial roofing operations - where inspections failed, documentation was challeneged, claims stalled, and money stopped moving until the correct order was enforced.

What works survived. What didn't was removed.

ERC installs the system that remained.

Sean Moriarty
The Executive Roof Coach Logo

The System Before It Became ERC

Documented after it worked in real commercial roofing operations.

The ERC process was first documented in Million Dollar Roofer after it proved itself inside real commercial roofing operations.

The book captures the inspection logic, documentation standard, claim structure, and communication order that consistently produced predictable outcomes under pressure.

ERC exists to install those same systems - not just explain them.

Inside the Book

  • Check iconFrameworks pulled from real commercial roofing operations
  • Check iconInspection and documentation standards tested under claim pressure
  • Check iconClaim, scope, and pricing structures that hold up under scrutiny
  • Check iconSystems responsible for multi-million-dollar commercial outcomes
Million Dollar Roofer Book Cover

Trusted by Industry Experts

Industry professionals recognize ERC for its depth, structure, and real-world application.

Commercial Roofing Workers
Quote icon

ERC clarified the order I had been missing for years. Once the sysrtems and documentation flow were installed, the way we handled inspections and claims changed completely.

Michael R.
Michael R.
Commercial Roofing Contractor

Not ready to apply yet?

Start with the Free Control Kit

The free control kit shows how the ERC process works in practice. It includes inspection documentation and claim structures used on real commercial projects — so you can see the order before committing to installation.

Before You Decide

Find clear answers to common questions about the ERC program.

ERC is for contractors and operators who want predictable commercial outcomes, not more information.

If you're responsible for inspections, documentation, claims, scopes, or pricing — and your results depend on those decisions holding up under scrutiny — ERC is built for you.

ERC is not for contractors looking for quick tips, surface-level education, or storm-chasing tactics. It installs a repeatable process designed for real commercial work.

Install the ERC process

ERC is for contractors who want control — not more information. Installing the ERC process gives you a repeatable system for inspections, documentation, claims and operations so decisions hold up and revenue becomes predictable.

What Gets Installed
Inspection systems that create leverage
Documentation and reporting frameworks that eliminate interpretation
Claim, scope, and pricing structures that hold up under scrutiny
Roofing assembly logic tied to real failure behavilor
Industry communication systems that keep decisions aligned
Operational workflows that scale across teams

Ready to Install the ERC Process?

ERC is for contractors who want control — not more information. Installing the ERC process that governs inspections, documentation, claims and operations so decisions hold up and outcomes becomes predictable.

APPLY THE ERC PROCESS

If you're still deciding, you're not ready yet.